Love is a word commonly tossed about, but in reality, it’s one of the most misunderstood and misused terms in the dictionary. The truth is, the definition can vary depending upon who, what, and how it’s being used. The argument could be made that our world will be a better place when we stop seeing love as a corporate, one-size-fits-all expression … and begin personalizing the meaning. “If we’re not loving ourselves, can we actually receive love?”

My guest today knows all about love and he’s actually fallen in love with the word! He’s Ruben Rojas … a first-generation American, successful businessman, and a highly sought-after artist! The co-founder of Beautify Earth, his work centers on that simple four-letter word, graces walls and buildings throughout the world, causing passersby to stare in awe and ponder the thought of what that word truly means to them. “You can’t ask for forgiveness unless you first forgive yourself.”

Today, I’ll speak with Ruben about his journey to becoming an artist, his background, and how the word love has impacted his life … and the lives of others! The world could use a lot more love and we’re talking to the man who has seen firsthand the power of that simple four-letter word!